From the Impresario of NBCвЂ™s hit show  The Apprentice   TRUMP ON TRUMP: вЂњI like thinking big. I always have. To me itвЂ™s very simple: if youвЂ™re going to be thinking anyway, you might as well think big.вЂќ   And hereвЂ™s how he does it: the art of the deal.  Beginning with a week in TrumpвЂ™s high-stakes life,  Trump: The Art of the Deal  gives us Trump in action. We see just how he operates day to dayвЂ”how he runs his business and how he runs his lifeвЂ”as he chats with friends and family, clashes with enemies, efficiently buys up Atlantic CityвЂ™s top casinos, changes the face of the New York City skyline . . . and plans the tallest building in the world.  TRUMP ON TRUMP: вЂњI play it very loose. I donвЂ™t carry a briefcase. I try not to schedule too many meetings. I leave my door open. . . . I prefer to come to work each day and just see what develops.вЂќ    Even a maverick plays by rules, and here Trump formulates his own eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths (вЂњYou donвЂ™t necessarily need the best location. What you need is the best dealвЂќ); he names names, spells out the zeros, and fully reveals the deal-makerвЂ™s art: from the abandoned property that became the Jacob K. Javits Convention Center to the seedy hotel that became the Grand Hyatt; from the race to rebuild Central ParkвЂ™s Wollman Skating Rink to the byzantine saga of the property that became Trump Tower. And throughout, Trump talksвЂ” really  talksвЂ”about how he does it.  TRUMP ON TRUMP: вЂњI always go into a deal anticipating the worst. If you plan for the worstвЂ”if you can live with the worstвЂ”the good will always take care of itself.вЂќ   Donald Trump is blunt, brash, surprisingly old-fashioned in spotsвЂ”and always, always an original.  Trump: The Art of the Deal  is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the art of the deal. ItвЂ™s the most streetwise business book there isвЂ”and a sizzling read for anyone interested in money and success.    From the Hardcover edition.

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