"Future Shock for the Web-apps era....          Compulsively readable—for nontechies,                       too."—Fast  CompanyBuilding on the success of his industry-shaking                 Does IT Matter? Nicholas Carr returns with The                   Big  Switch, a sweeping look at how a new                  computer revolution is reshaping business,                       society, and  culture. Just as companies stopped    generating their own power and plugged into  the                  newly built electric grid  some hundred years                     ago,  today it's computing that's turning into              a utility. The effects of this  transition will                   ultimately  change society as profoundly as cheap     electricity did. The Big Switch  provides a                        panoramic view of the new world being conjured from the circuits of the "World Wide           Computer." New for the paperback  edition,                   the book now includes an A–Z guide to the  companies leading this                 transformation.

The Big Switch: Rewiring the World, from Edison to Google PDF

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