The Textbook behind the Foundational Principles of Recurring Revenue Welcome to Revenue Architecture, a textbook meticulously designed for recurring revenue businesses. Authored by Jacco van der Kooij, the founder of renowned B2B revenue consultancy Winning by Design, this book reveals the proven frameworks and systems that successful revenue leaders are using to align their Go-to-Market (GTM) teams to drive efficient, durable growth in revenue. Too many revenue leaders are struggling to meet their goals from quarter to quarter, year to year. Why? Most often, their Go-to-Market (GTM) strategies are a hodgepodge of disjointed processes, unaligned systems, and siloed teams. Inside these pages, discover over 250 meticulously crafted diagrams, tables, and blueprints that streamline your GTM approach using scientific principles. Learn how to mold your GTM team into a ‘revenue factory,’ driving growth, cutting costs, and enhancing product quality. What sets this book apart? Scientific Grounded in scientific principles such as First Principles, Models and u0026 Data, and Systems and u0026 Processes Growth Offers a detailed design for sustainably scaling your recurring revenue, incorporating six foundational models Operating Introduces a practical model for peak operational efficiency Revenue Architecture provides the foundational principles that will reshape the way you think about your GTM. The visual frameworks, models, and blueprints will crystallize for you what is needed in order to succeed, in an unpredictable market, and in a landscape that is rapidly evolving with innovations in AI. Who should read this? This book caters to all revenue leaders, from VPs of Sales, Marketing, and Customer Success to Founders, CEOs, GTM strategists, and Revenue Operations professionals. Gather insights gleaned from collaborating with thousands of executives at high-growth SaaS companies, and arm your team with the knowledge they need for a durable, lasting business.

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