Airbnb:​ G​​ enerating​ ​$6.5​ ​billion​ ​for  restaurants​ ​around​ ​the​ ​world [​ ​Airbnb​ ​and​ ​Restaurants​ ​]    1 Table​ ​of​ ​contents  Introduction 03   GLOBAL​ ​GUEST  04 SPENDING  NORTH​ ​&  05 SOUTH  AMERICA  EUROPE  13 APAC   16 RESY  19 PARTNERSHIP  CONCLUSION  20 METHODOLOGY   20     [​ ​Airbnb​ ​and​ ​Restaurants​ ​]    2 Introduction  Airbnb​ ​was​ ​launched​ ​in​ ​2008​ ​with​ ​the​ ​vision​ ​to​ ​create​ ​a​ ​world​ ​where​ ​anyone​ ​can  belong​ ​anywhere.​ ​Fundamentally,​ ​Airbnb​ ​isn’t​ ​about​ ​the​ ​digital​ ​experience​—i​ t’s​ ​about  the​ ​human​ ​one.​ ​The​ ​hosting​ ​community​ ​has​ ​democratized​ ​travel,​ ​bringing​ ​the  benefits​ ​of​ ​tourism​ ​to​ ​communities​ ​that​ ​typically​ ​have​ ​not​ ​benefited​ ​from​ ​it​ ​before,  and​ ​facilitating​ ​a​ ​more​ ​authentic​ ​experience​ ​on​ ​a​ ​global​ ​scale,​ ​enabling​ ​travelers​ ​to  live​ ​like​ ​locals​ ​anywhere​ ​they​ ​go.     Roughly​ ​three-quarters​ ​of​ ​Airbnb​ ​listings​ ​sit​ ​outside​ ​of​ ​traditional​ ​tourist  neighborhoods.​ ​When​ ​travelers​ ​live​ ​like​ ​locals,​ ​they​ ​bring​ ​economic​ ​gains​ ​to  communities​ ​typically​ ​ignored​ ​by​ ​the​ ​hospitality​ ​industry.​ ​These​ ​gains​ ​extend​ ​beyond  Airbnb’s​ ​host​ ​community​ ​to​ ​stores​ ​and​ ​restaurants​ ​in​ ​the​ ​neighborhoods​ ​guests​ ​visit,  generating​ ​economic​ ​activity​ ​for​ ​local​ ​businesses​ ​and​ ​supporting​ ​local​ ​jobs.     No​ ​businesses​ ​benefit​ ​more​ ​than​ ​restaurants.​ ​From​ ​September​ ​2016​ ​through  September​ ​2017,​ ​Airbnb​ ​guests​ ​spent​ ​an​ ​estimated​ ​$6.5​ ​billion​ ​in​ ​restaurants​ ​in​ ​44  cities​ ​around​ ​the​ ​world.​ ​While​ ​traveling,​ ​Airbnb​ ​guests​ ​spend​ ​the​ ​greatest​ ​portion​ ​of  their​ ​money​ ​on​ ​restaurants​ ​and​ ​dining​ ​out,​ ​compared​ ​to​ ​other​ ​expenses​ ​like  shopping,​ ​transportation​ ​and​ ​leisure.    The​ ​report​ ​comes​ ​as​ ​Airbnb​ ​expands​ ​the​ ​ability​ ​to​ ​book​ ​restaurant​ ​reservations​ ​in​ ​the  US​ ​via​ ​the​ ​Airbnb​ ​platform,​ ​powered​ ​by​ ​Resy.​ ​Launched​ ​in​ ​New​ ​York​ ​City​ ​in​ ​2014,​ ​Resy  builds​ ​operations​ ​software​ ​for​ ​the​ ​modern​ ​restaurant​ ​(allowing​ ​guests​ ​to​ ​book​ ​tables),  using​ ​technology​ ​to​ ​redefine​ ​hospitality.     Airbnb’s​ ​partnership​ ​with​ ​Resy​ ​will​ ​make​ ​restaurant​ ​reservation​ ​bookings​ ​for​ ​locals  and​ ​visitors​ ​alike​ ​more​ ​seamless​ ​and​ ​easy​ ​to​ ​use.​ ​With​ ​this​ ​increased​ ​access​ ​to  locally-owned​ ​restaurants​ ​across​ ​the​ ​US,​ ​guest​ ​spending​ ​can​ ​bring​ ​even​ ​more  economic​ ​gains​ ​to​ ​communities.               [​ ​Airbnb​ ​and​ ​Restaurants​ ​]    3 Global​ ​guest​ ​spending​ ​at​ ​restaurants   This​ ​report​ ​provides​ ​data​ ​on​ ​Airbnb​ ​guest​ ​spending​ ​in​ ​restaurants​ ​in​ ​a​ ​series​ ​of  communities​ ​from​ ​September​ ​2016​ ​to​ ​September​ ​2017​ ​and​ ​finds​ ​that​ ​Airbnb​ ​guests  spent​ ​$6.5​ ​billion​ ​in​ ​restaurants​ ​in​ ​44​ ​cities​ ​during​ ​their​ ​trip1.​ ​During​ ​that​ ​time,​ ​the  report​ ​found​ ​that​ ​in​ ​major​ ​cities​ ​across​ ​the​ ​globe,​ ​from​ ​Copenhagen​ ​to​ ​Los​ ​Angeles​ ​to  Tokyo,​ ​Airbnb​ ​guests​ ​reported​ ​spending​ ​on​ ​average​ ​between​ ​$40​ ​and​ ​$100​ ​per​ ​guest  per​ ​night​ ​in​ ​restaurants​ ​during​ ​their​ ​stay.         $6.5​ ​billion  $2​ ​billion    Generated​ ​in​ ​the​ ​past​ ​year​ ​in​ ​44  Increase​ ​in​ ​dollars​ ​from​ ​2016​ ​to​ ​20172​ ​from​ ​Airbnb​ ​guest    markets​ ​worldwide​ ​from​ ​Airbnb  spending​ ​at​ ​restaurants​ ​during​ ​their​ ​trip3  guest​ ​spending​ ​at​ ​restaurants        during​ ​their​ ​trip       43%  56%  of​ ​guest​ ​spending,​ ​on​ ​average,  of​ ​guests​ ​who​ ​saved​ ​money​ ​by​ ​using​ ​Airbnb     occurs​ ​in​ ​the​ ​neighborhood​ ​in  spent​ ​more​ ​on​ ​other​ ​things​ ​such​ ​as​ ​food​ ​and​ ​shopping which​ ​they’re​ ​staying    1 See​ ​methodology​ ​section​ ​below​ ​for​ ​more​ ​on​ ​how​ ​estimated​ ​guest​ ​spending​ ​is​ ​calculated   ​​​ 2 Nine​ ​additional​ ​markets​ ​counted​ ​in​ ​2017​ ​total,​ ​including:​ ​Atlanta,​ ​Berkeley,​ ​Buenos​ ​Aires,​ ​Charleston,​ ​Miami​ ​Beach,  ​​​ Montréal,​ ​Oakland,​ ​Raleigh,​ ​São​ ​Paulo.​ ​These​ ​markets​ ​combined​ ​account​ ​for​ ​$375​ ​million​ ​in​ ​guest​ ​spending​ ​at  restaurants  3​ ​“2016”​ ​timeframe​ ​is​ ​September​ ​2015-2016,​ ​“2017”​ ​timeframe​ ​is​ ​September​ ​2016-2017 [​ ​Airbnb​ ​and​ ​Restaurants​ ​]    4 Guest​ ​spending​ ​in​ ​North​ ​and​ ​South​ ​America   In​ ​the​ ​past​ ​year,​ ​we​ ​estimate​ ​that​ ​Airbnb​ ​guests​ ​have​ ​spent​ ​nearly​ ​$2.7​ ​billion​ ​in​ ​the  restaurant​ ​industry​ ​during​ ​their​ ​trips​ ​in​ ​29​ ​cities​ ​across​ ​the​ ​US,​ ​Canada,​ ​and​ ​Latin  America.​ ​That’s​ ​roughly​ ​$1​ ​billion​ ​more​ ​than​ ​the​ ​previous​ ​year,​ ​which​ ​saw​ ​$1.7​ ​billion​ ​in  guest​ ​spending​ ​throughout​ ​cities​ ​across​ ​the​ ​Americas.4    In​ ​the​ ​past​ ​year,​ ​we​ ​estimate​ ​that​ ​Airbnb​ ​guests​ ​have​ ​spent​ ​$155​ ​million​ ​in​ ​the  restaurant​ ​industry​ ​in​ ​select​ ​cities​ ​in​ ​Latin​ ​America:​ ​Buenos​ ​Aires,​ ​Mexico​ ​City,​ ​Rio​ ​de  Janeiro,​ ​and​ ​São​ ​Paulo.     AMERICAS​ ​YEAR-OVER-YEAR​ ​TOTAL​ ​RESTAURANT​ ​GUEST  SPENDING​ ​(IN​ ​MILLIONS)5  City  2016  2017  YOY​ ​Growth   Atlanta*  N/A  $26  N/A  Austin  $50  $93  $43  Berkeley*  N/A  $12  N/A  Boston  $41  $59  $18  Buenos​ ​Aires*  N/A  $40  N/A  Charleston*  N/A  $30  N/A  Chicago  $93  $102  $9  Cleveland  $3  $5  $2  Denver  $40  $67  $27  Los​ ​Angeles  $236  $323  $87  4 Four​ ​additional​ ​US​ ​markets​ ​counted​ ​in​ ​2017​ ​total,​ ​including:​ ​Atlanta,​ ​Berkeley,​ ​Charleston,​ ​Miami​ ​Beach,​ ​Oakland,  ​​​​​ and​ ​Raleigh.​ ​These​ ​markets​ ​combined​ ​account​ ​for​ ​$172​ ​million​ ​in​ ​guest​ ​spending​ ​at​ ​restaurants.   5 ​ ​“2016”​ ​timeframe​ ​is​ ​September​ ​2015-2016,​ ​“2017”​ ​timeframe​ ​is​ ​September​ ​2016-2017 ​​​ [​ ​Airbnb​ ​and​ ​Restaurants​ ​]    5 Mexico​ ​City   $13  $36  $23  Miami   $50  $58  $8  Miami​ ​Beach*  N/A  $99  N/A  Montreal*   N/A  $117  N/A  Nashville  $54  $107  $53  New​ ​Orleans  $76  $106  $30  New​ ​York​ ​City   $470  $537  $67  Oahu   $41  $75  $34  Oakland   N/A  $22  N/A  Portland  $68  $68  $0  Raleigh*   N/A  $5  N/A  Rio​ ​de​ ​Janeiro   $85  $56**  N/A  São​ ​Paulo*  N/A  $23  N/A  San​ ​Diego   $71  $99  $28  San​ ​Francisco   $107  $122  $15  Seattle  $74  $101  $27  Toronto  $75  $130  $55  Vancouver   $46  $82  $36  Washington,  DC   $50  $112  $62  Total  $1.7B  $2.7B  $624M  **Rio​ ​de​ ​Janeiro​ ​experienced​ ​a​ ​significant​ ​surge​ ​in​ ​guest​ ​spending​ ​in​ ​2016​ ​because​ ​of​ ​the​ ​2016​ ​Summer​ ​Olympics               [​ ​Airbnb​ ​and​ ​Restaurants​ ​]    6 CASE​ ​STUDIES  Portland    Jaime​ ​is​ ​a​ ​28-year​ ​resident​ ​of​ ​Portland​ ​and​ ​food​ ​industry​ ​veteran,​ ​having​ ​worked​ ​in  the​ ​field​ ​since​ ​the​ ​age​ ​of​ ​14.​ ​He​ ​learned​ ​the​ ​ropes​ ​from​ ​his​ ​parents,​ ​who​ ​immigrated​ ​to  the​ ​US​ ​when​ ​he​ ​was​ ​a​ ​child.​ ​Jaime​ ​is​ ​now​ ​the​ ​proud​ ​owner​ ​one​ ​of​ ​the​ ​best​ ​Mexican  restaurants​ ​in​ ​Northeast​ ​Portland,​ ​Tamale​ ​Boy.       “[Airbnb​ ​hosts​ ​aren't]​ ​just  bringing​ ​customers.​ ​What  [they​ ​are]​ ​doing​ ​is​ ​building​ ​a  sense​ ​of​ ​community,​ ​and​ ​it  gives​ ​locals​ ​and​ ​guests​ ​a​ ​good  feel​ ​for​ ​the​ ​neighborhood​ ​—​ ​it  draws​ ​people​ ​here.”    -Jaime,​ ​Owner​ ​of​ ​Tamale​ ​Boy      The​ ​Northeast​ ​Dekum​ ​Street​ ​location​ ​is​ ​two​ ​years​ ​old,​ ​and​ ​wouldn’t​ ​enjoy​ ​as​ ​much​ ​of  its​ ​current​ ​success​ ​without​ ​the​ ​support​ ​of​ ​an​ ​unexpected​ ​ally.​ ​“I​ ​don’t​ ​remember​ ​how​ ​I  met​ ​her,”​ ​smiles​ ​Jaime.​ ​“I​ ​just​ ​dropped​ ​by​ ​and​ ​was​ ​being​ ​nosey!”​ ​interjects​ ​​Sarah,  neighborhood​ ​resident​ ​and​ ​enthusiastic​ ​Airbnb​ ​host​.​ ​Sarah​ ​lives​ ​down​ ​the​ ​street,​ ​and  immediately​ ​fell​ ​in​ ​love​ ​with​ ​the​ ​eatery.​ ​“I​ ​can​ ​just​ ​slip​ ​on​ ​my​ ​sandals​ ​and​ ​stroll​ ​over  here,​ ​it’s​ ​amazing!”​ ​she​ ​exclaims.​ ​“I​ ​send​ ​all​ ​my​ ​guests​ ​here,​ ​and​ ​they​ ​can’t​ ​believe​ ​how  good​ ​it​ ​is.”​ ​“She’s​ ​always​ ​sending​ ​people​ ​here,​ ​and​ ​not​ ​just​ ​us,​ ​but​ ​to​ ​other​ ​local  businesses​ ​on​ ​the​ ​street,”​ ​chimes​ ​Jaime.​ ​“She​ ​markets​ ​us​ ​better​ ​than​ ​we​ ​market  ourselves,”​ ​he​ ​says​ ​as​ ​they​ ​both​ ​have​ ​a​ ​good​ ​laugh.  [​ ​Airbnb​ ​and​ ​Restaurants​ ​]    7 Washington,​ ​DC   Perched​ ​on​ ​a​ ​tree-lined​ ​street​ ​corner​ ​across​ ​from​ ​a​ ​park​ ​in​ ​Ward​ ​7​ ​sits​ ​the​ ​Riverside  Community​ ​Center.​ ​The​ ​historic​ ​site​ ​of​ ​the​ ​iconic​ ​Crystal​ ​Lounge,​ ​famous​ ​for​ ​hosting  performances​ ​by​ ​hometown​ ​hero​ ​and​ ​Deanwood​ ​native,​ ​Marvin​ ​Gaye,​ ​the​ ​Center​ ​is  now​ ​home​ ​to​ ​a​ ​variety​ ​of​ ​community-based​ ​programming,​ ​an​ ​urban​ ​farm,​ ​and​ ​a  commercial​ ​kitchen.​ ​Enter​ ​Rachel​ ​Pace,​ ​owner​ ​of​ ​Penny​ ​Brew,​ ​a​ ​pop-up​ ​coffee​ ​shop  and​ ​eatery.    “Penny​ ​Brew’s​ ​slogan​ ​is:​ ​quality  coffee,​ ​small​ ​eats,​ ​and  community.​ ​Community​ ​is​ ​the  most​ ​important​ ​pillar​ ​of​ ​them  all.”  -Rachel,​ ​Owner​ ​of​ ​Penny​ ​Brew    Originally​ ​from​ ​Pittsburgh,​ ​Rachel​ ​bought​ ​a​ ​house​ ​in​ ​the​ ​Deanwood​ ​neighborhood  after​ ​relocating​ ​to​ ​the​ ​District​ ​of​ ​Columbia,​ ​but​ ​felt​ ​her​ ​new​ ​surroundings​ ​was​ ​missing  a​ ​cultural​ ​element​ ​present​ ​in​ ​other​ ​parts​ ​of​ ​DC.​ ​“I’ve​ ​always​ ​been​ ​a​ ​coffee​ ​enthusiast  and​ ​I​ ​noticed​ ​there​ ​wasn’t​ ​a​ ​sit​ ​down​ ​coffee​ ​shop​ ​in​ ​the​ ​area.​ ​If​ ​I​ ​wanted​ ​good​ ​coffee,​ ​I  had​ ​to​ ​go​ ​across​ ​the​ ​Anacostia​ ​River,”​ ​she​ ​said.  Combining​ ​her​ ​fervent​ ​passion​ ​for​ ​great​ ​coffee​ ​with​ ​her​ ​love​ ​of​ ​community,​ ​Rachel  launched​ ​Penny​ ​Brew.       [​ ​Airbnb​ ​and​ ​Restaurants​ ​]    8 Nashville  If​ ​Nashville​ ​is​ ​known​ ​for​ ​anything,​ ​it’s​ ​good​ ​eats,​ ​good​ ​company,​ ​and​ ​good​ ​tunes.​ ​And  few​ ​venues​ ​weave​ ​all​ ​three​ ​ingredients​ ​together​ ​better​ ​than​ ​the​ ​storied​ ​Sutler​ ​Saloon  in​ ​Nashville’s​ ​historic​ ​Melrose​ ​neighborhood.    “Airbnb​ ​hosts​ ​recommending  our​ ​business…​ ​it’s​ ​the​ ​best​ ​form  of​ ​advertisement​ ​you​ ​can​ ​ask  for.”  -Kevin,​ ​GM​ ​of​ ​Sutler​ ​Saloon    Part​ ​restaurant,​ ​part​ ​live​ ​music​ ​venue,​ ​part​ ​dive​ ​bar,​ T​​ he​ ​Sutler​​ ​was​ ​founded​ ​by  popular​ ​local​ ​radio​ ​DJ​ ​Johnny​ ​Potts​ ​back​ ​in​ ​1976.​ ​“The​ ​Sutler​ ​is​ ​a​ ​40-year-old​ ​brand,”  says​ ​general​ ​manager​ ​and​ ​native​ ​Nashville​ ​resident​ ​Kevin​ ​Jones.​ ​“The​ ​Melrose  shopping​ ​strip​ ​where​ ​the​ ​Sutler​ ​is​ ​located,​ ​was​ ​the​ ​first​ ​of​ ​its​ ​kind​ ​in​ ​the​ ​state​ ​of  Tennessee,”​ ​he​ ​says.​ ​“It​ ​quickly​ ​became​ ​a​ ​real​ ​social​ ​hub​ ​for​ ​the​ ​neighborhood​ ​folks  and​ ​a​ ​place​ ​to​ ​eat​ ​great​ ​food​ ​and​ ​hear​ ​good​ ​music—lots​ ​of​ ​cool​ ​stuff​ ​happened  between​ ​these​ ​four​ ​walls.”          [​ ​Airbnb​ ​and​ ​Restaurants​ ​]    9 New​ ​Orleans  Sit​ ​down​ ​at​ ​Krewe​ ​du​ ​Brew​ ​in​ ​the​ ​Lower​ ​Garden​ ​district​ ​of​ ​New​ ​Orleans​ ​for​ ​a  freshly-made​ ​espresso​ ​(with​ ​white​ ​chocolate)​ ​or​ ​steamed​ ​scrambled​ ​eggs​ ​in​ ​the​ ​tiny  shop—nestled​ ​between​ ​a​ ​gym​ ​and​ ​a​ ​sushi​ ​place—and​ ​you’ll​ ​find​ ​a​ ​“Cheers”-like  atmosphere,​ ​with​ ​patrons​ ​discussing​ ​music,​ ​exchanging​ ​photos​ ​of​ ​kids​ ​(and  grandkids),​ ​or​ ​locked​ ​in​ ​serious​ ​debate​ ​over​ ​who​ ​would​ ​win​ ​in​ ​a​ ​battle​ ​between  Batman​ ​and​ ​Superman.     “Airbnb​ ​brings​ ​in​ ​customers​ ​we  wouldn’t​ ​normally​ ​get.​ ​[It]​ ​gives  you​ ​a​ ​closer​ ​connection​ ​to​ ​the  place​ ​you’re​ ​staying​ ​and​ ​to​ ​the  people​ ​who​ ​live​ ​here.”  -Eugene,​ ​Owner​ ​of​ ​Krewe​ ​de  Brew        This​ ​is​ ​exactly​ ​the​ ​type​ ​of​ ​atmosphere​ ​owner​ ​and​ ​founder​ ​Eugene​ ​Anderson  envisioned​ ​when​ ​he​ ​opened​ ​the​ ​cafe.​ ​“When​ ​I​ ​meet​ ​people,​ ​I’m​ ​not​ ​meeting​ ​them​ ​as  some​ ​tourist​ ​or​ ​a​ ​customer.​ ​I’m​ ​meeting​ ​them​ ​for​ ​the​ ​first​ ​time​ ​as​ ​a​ ​friend,”​ ​he​ ​says.  “We’re​ ​an​ ​established​ ​neighborhood​ ​spot,​ ​and​ ​consider​ ​ourselves​ ​a​ ​quasi-concierge​ ​of  the​ ​city.”  Krewe​ ​du​ ​Brew​ ​​is​ ​one​ ​of​ ​the​ ​most​ ​highly-recommended​ ​local​ ​businesses​ ​by​ ​NOLA  Airbnb​ ​hosts.​ ​“It’s​ ​great​ ​that​ ​they​ ​recommend​ ​me,​ ​but​ ​it’s​ ​doubly​ ​important,”​ ​he​ ​says.  “Having​ ​a​ ​recommendation​ ​from​ ​an​ ​Airbnb​ ​host​ ​means​ ​they’re​ ​putting​ ​their  reputation​ ​on​ ​the​ ​line,​ ​so​ ​I​ ​have​ ​to​ ​live​ ​up​ ​to​ ​that.​ ​If​ ​the​ ​customer​ ​has​ ​a​ ​bad​ ​time,​ ​it  reflects​ ​on​ ​the​ ​host.​ ​So​ ​If​ ​they​ ​feel​ ​confident​ ​recommending​ ​this​ ​little​ ​spot,​ ​I’m​ ​very  grateful.” [​ ​Airbnb​ ​and​ ​Restaurants​ ​]    10