Deluged by persuasive advertisements and meticulous (though often misguided) advice experts, women from the 1940s to the 1970s were coaxed to and “think pink and ” when they thought of what it meant to be a woman. Attaining feminine perfection meant conforming to a mythical standard, one that would come wrapped in an adorable pink package, if those cunning marketers were to be believed. With wise humor and a savvy eye for curious, absurd, and at times wildly funny period artifacts, Lynn Peril gathers here the memorabilia of the era — from kitschy board games and lunch boxes to outdated advice books and health pamphlets — and reminds us how media messages have long endeavored to shape women’s behavior and self-image, with varying degrees of success.Vividly illustrated with photographs of vintage paraphernalia, this entertaining social history revisits the nostalgic past, but only to offer a refreshing message to women who lived through those years as well as those who are coming of age now.

Pink Think: Becoming a Woman in Many Uneasy Lessons PDF

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