Bruce Berman brings the flair of the entrepreneur to the field of patents.  His skillsвЂ“as a business executive, networker, and public relations strategistвЂ“are unique in the вЂgreen eye shadeвЂ™ world of intellectual property.  This book is a must read for those who want to know how the business of patents really works.       вЂ“Bruce Lehman, Assistant Secretary of Commerce        and U.S. Commissioner of Patents & Trademarks, 1993вЂ”1999      ''From Ideas to Assets solves the mystery of the вЂhiddenвЂ™ value of intellectual property by drawing upon a user-friendly, multidisciplinary approach that challenges readers as well as informs them.''       вЂ“Jack J. Ross, CEO, Licent Capital       Founding member and former Group Head        of Merrill LynchвЂ™s industry leading Asset-Backed Finance Group      ''BermanвЂ™s tour de force is a must for every senior financial executive. Derivatives, cash flow forecasting, and asset-backed securitization were each an idea that spawned a new business. From Ideas to Assets: Investing Wisely in Intellectual Property provides both managers and bankers with an вЂA to ZвЂ™ on how to protect and capitalize on innovation.''       вЂ“George L. Davis, Former Group Executive for North America,       Citigroup, and EVP in Charge of Worldwide Investment Banking,        First National Bank of Chicago      ''Intangible intellectual assets have become the coin of the realm for many transactions. From Ideas to Assets is essential reading for every serious investor or dealmaker. Those involved in information technology, pharmaceuticals, or any other industry in which IP value plays a part will find this book a key to unlock new meaning.''       вЂ“Arthur H. Rosenbloom, Managing Director, CFC Capital Corp.; former Chairman,        Patricof & Co. Capital Corp.; Adjunct Professor of Finance,        Leonard N. Stern School of Business, New York University      ''The use of intellectual property to support business strategies may be the least understood tool in business today.  From Ideas to Assets is an invaluable asset to managers, investors, and advisors.  For those who already вЂget it,вЂ™ this book provides useful data and reinforcement.  For those who donвЂ™t, it is background that is certain to inspire.  Bruce Berman has once again done us a valuable service by providing the information and context managers now need to succeed.''       вЂ“Harry J. Gwinnell, Director of Intellectual Property,        Cargill Incorporated

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