The economic power of Brazil, Russia, India and China (BRICs)   is rapidly increasing, changing the landscape of global economics and   politics.  Top scholars of international business address in this vital   volume the markets, strategy implications, challenges and possibilities of   this new economic reality.     As these four nations acquire greater economic clout, the opportunities   for other countries increase. The contributors describe the favorable   circumstances these evolving economies could provide for the US and other   countries, such as expanded markets and services, higher returns on   investments, and new partners in building a more peaceful and prosperous   world. In contrast, they also discuss risks to traditional industries and   possible challenges to positions on human rights and intellectual property   protections, environmental standards, free markets and democratic   governments. The volume emphasizes the need for companies to adopt   strategies to stay ahead in the changing business environment. Governments   must also design and implement new policies geared toward mutually   beneficial relationships with BRICs.     This enlightening study will be of great interest to students and   scholars of international business. Executives of large companies will find   it of great practical use when planning their organization's future   strategies.

Emerging Economies and the Transformation of International Buisness: Brazil, Russia, India And China PDF

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