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Einführung in das Marketing: Begriff Marketing / Marktforschung, Marketingforschung / Marketinginstrumente / Direct Marketing, New Marketing / Zukünftiges Marketing PDF

pages149 Pages
release year1991
file size2.648 MB
languageGerman
by Dr. Heinz Dallmer, Prof. Dr. Helmut Kuhnle, Prof. Dr. Jürgen Witt (auth.)
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