Disruptive Hospitality: Learning How to See and Surf a Disruption CHIP CONLEY, STRATEGIC ADVISOR FOR HOSPITALITY AND LEADERSHIP “The future is here, it’s just not evenly distributed yet.” WILLIAM GIBSON THREE RULES OF INNOVATION 1. An innovation doesn’t typically arrive without some foreshadowing. THREE RULES OF INNOVATION 2. Innovations usually address an underlying human need not being met. THREE RULES OF INNOVATION 3. Over time, the establishment embraces innovations that represent a long-term trend. Four Seasons Marriott Hyatt