This document presents a business plan for launching an online clothing retail store. It begins with an overview of the growing online retail clothing industry and advantages of online business. It then describes the proposed products, goals, supplier agreements, and sole proprietor ownership structure. Potential customers are identified as males and females aged 16-40 in the UK based on internet usage statistics. The business will face competition from 648 existing online clothing stores and plans to differentiate through customized clothing, trends, and prices. Financial projections are included to outline expenses, revenue, and profitability.

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