Become a Dominant Predator in today’s    dog-eat-dog sales environment      There’s a hard fact that we all have to    face: Buyers have evolved. They’ve    become shopaholics. They almost    never consider a single vendor when making    a buying decision. Instead, they call you—    and your competitors—and choose from    multiple options. They know that pitting you    against your competition always works to    their benefit.        In today’s sales environment, only the strongest    and smartest live to sell another day.    Master sales strategist Landy Chase calls    these top performers dominant predators—    salespeople who consistently win business,    at higher prices, by crushing the competition    at every turn. He knows exactly how they do it    because he’s the one who teaches them how    to do it.  Now, it’s your turn.         In  Competitive Selling , Chase reveals the    master strategy of the dominant predator,    offering a proven, step-by-step process for    entering the fray as a prepared and confident    warrior. You’ll learn how to:    Identify your competition before meeting    with the buyer    Open competitive selling opportunities    Out-flank your competitors using the    Client Needs Analysis    Eliminate competitors without    badmouthing them    Stand out to the decision makers    Win sales even as the higher-priced option    It’s a jungle out there. The goal in today’s    winner-take-all world of selling is to make    every selling opportunity an unfair fight—in    your favor. You have to adapt to your    surroundings and take control of your environment.    Be assured, your competitors are    out there trying to do the same thing.     Competitive Selling  provides the techniques    and skills for seizing the advantage before    they even see you coming.

Competitive Selling: Out-Plan, Out-Think, and Out-Sell to Win Every Time PDF

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